About Us

We're building a generation that doesn't wait for opportunity — it creates it

JA Montenegro is part of the world's largest youth entrepreneurship education network. Since 2021, we have been connecting schools, young people, and the business community across Montenegro.

2021 founded
100+ countries in network
3 programs

"Young people in Montenegro deserve the same opportunities as their peers across Europe. That is why we exist."

Our Story

How it all started — and why the time was right

Montenegro is a small country with enormous potential. But for years, something essential was missing: a systematic approach to youth entrepreneurship education. While their peers in Scandinavia, Germany, and the Netherlands were learning how to start companies through JA programs, young people in Montenegro had no access to that kind of hands-on knowledge.

In 2021, that changed. With the founding of JA Montenegro, the country became part of a global network active in over 100 countries — a network that helps 12 million young people develop future-ready skills every year.

Today, our programs run in schools across Montenegro, from primary schools to universities. The Student Company program has been recognized by the European Commission as a Best Practice in Entrepreneurship Education — and it is now available to Montenegrin students.

2021

Founded

JA Montenegro officially established in Podgorica as part of the JA Worldwide network.

2022

First Student Company

First Student Company programs launched in Montenegrin high schools.

2024

GEN-E Debut

Montenegrin teams compete at the European GEN-E entrepreneurship festival for the first time.

2025

Mini Company Pilot

Pilot program for primary schools introduced and Startup program launched at UDG.

Vision & Values

What drives us

Entrepreneurial Mindset

We believe entrepreneurship is not just business — it is a way of thinking. We teach young people to see problems as opportunities and to act instead of waiting.

Equal Opportunity

Every young person in Montenegro deserves access to quality entrepreneurship education — regardless of school, city, or family situation.

Learning by Doing

Our programs are not lectures. Students start companies, create products, manage finances, and compete — learning through real work.

Our Impact

Numbers that speak

100+

students completed programs

6+

partner schools

3

programs for youth

12M+

youth in the JA network globally

Our flagship program is recognized by the European Commission as a Best Practice in Entrepreneurship Education

"
The question is not whether Montenegro has talented young people. The question is whether we give them the tools to turn that talent into something real.
N

Nikola

Founder, JA Montenegro

Why JA?

What sets us apart

  • Part of a network in 100+ countries — our programs are tested on millions of young people worldwide
  • Students don't sit and listen — they start a company, create a product, and compete
  • The European Commission recognized our flagship program as Best Practice
  • Completely free for all participants — funded by the EU and the partner sector
  • Winners from Montenegro compete at Europe's biggest youth entrepreneurship festival

JA Worldwide

The oldest and largest youth entrepreneurship education organization in the world. Founded 1919.

Nobel Nomination

JA Worldwide nominated for the Nobel Peace Prize in 2022, 2023, 2024, and 2025.

EU

EU Funded

JA Montenegro programs are co-funded by the European Union.

JA Montenegro Team

The people behind JA Montenegro — working every day to create entrepreneurship education opportunities for young people across Montenegro.

Nikola

Nikola

CEO

Founder and visionary behind the JA Montenegro movement. Leads strategy, partnerships, and the overall direction of the organization.

Team Member

Program Manager

Oversees the design, delivery, and evaluation of all JA Montenegro programs across partner schools.

Team Member

Communications & Marketing

Manages brand identity, social media, PR, and outreach to students, schools, and partners.

Team Member

Operations Coordinator

Handles logistics, event planning, participant coordination, and day-to-day organizational processes.

JA Montenegro Board of Directors

Organizations that guide the strategic direction and governance of JA Montenegro.

Full Name

Board Member

DigitalDen logo

Full Name

Board Member

CKB logo

Full Name

Board Member

Racc Consulting logo

Full Name

Board Member

EuroMix logo

JA Montenegro Strategic Partner

University of Donja Gorica ↗
Support Ecosystem

JA Montenegro Partners & Supporters

Coinis
Ministry of Education
UNICEF
Chamber of Economy
ILO
University of Donja Gorica
DigitalDen
CKB
Racc Consulting
EuroMix
Bureau for Education
ICL Montenegro
Centre for Vocational Training
Mikro Mont
PCL Morača
Entrepreneurial Nest
E3 Consulting
Finveo
Čelebić